We all have had that moment we when come up with a catchy hook and thinking to ourselves "ok what's next?". It's always great to stick to a simple rule that Max Martin had mentioned numerous times in his very few interviews! Keep it simple and balanced. These 2 elements in production can turn a "just nice" song into a hit. That's what we all always wanted to have right? A timeless music creation process that never goes out of fashion and it's always helpful. Here I explain what is my understanding of Max Martin's Rule of keeping it simple and keeping it balanced.
This balance will keep your listener interested in keep listening and looking forward for the next phase and the next changes. These up and downs will keep your song away from being “flat” (of course not musically, but the mood) and that makes it more memorable for the listener. This way they will keep listening to it over and over, because psychologically, humans tend to enjoy these changes in level of excitement.
Tip. This one is another great tip I learned from those very few interviews of Max Martin and I applied it on my music, well, because I trust the man! It is to never introduce so many sounds at the same time. This one has nothing to do with the writing process and it's more about the arrangement and production but look at your music as a movie and look at your sounds and instruments as the characters of this movie. You should never introduce more than one or 2 (if they're from the same instrumentation family) at once. Bring in one sound, let it go for a few bars. Let your listener to understand and digest this new sound, then introduce the next one. Like this your listener wouldn't feel overwhelmed and also your song keeps being interesting because it will have more elements to introduce as the time is going by, and again, subconsciously your listeners will keep listening and looking forward to see what happened next.
Hangi Tavakoli is our in-house established and professional music producer with more than 14 years of experience in music production, mix and mastering, recording engineering, live sound designing/engineering, lyrics writing and music arrangement. He has produced more than 1000 and written more than 3000 published songs to-date, including some major hits in international scale.