Film/TV Music is hot now. With hundreds of networks, and thousands of shows, there is an increasing need for new and quality music. Is Your Music ready for cuts and placements?
Write What They're Looking For. Though music supervisors look for music of all types, 3 of the most used styles of music tend to be:
Pop and Pop Dance (country is only about 6% of music used.)
Alternative & Indie (from singer/songwriter to bands like "21 Pilots")
Non-explicit Hip Hop. Basketball games, sports shows, video games all want hip hop with rapping, but they need it clean.
Be Positive. Music supers, especially those for major networks and those in advertising, constantly need positive, uptempo songs with simple, happy, optimistic lyrics. The next time you're watching TV, pay attention to the commercials for companies like Target, JC Penney, Coca Cola, or AT&T. Listen to the music – it's almost invariably simple, happy, uptempo songs. That being said, there is a current trend hitting of "dark, moody" cover songs that many Indie artists are cashing in on. But don't submit a cover song unless they're asking for cover songs.
Metadata is Your Best Friend. One of the most important things in pitching to Film/TV is making sure you encode the MP3 you pitch with your contact info in the metadata. Sounds complicated, but it's easy. I'd recommend using iTunes, mostly because the dozen supers I know all use iTunes as their library. Using a different program may show up differently in their iTunes and not show all the info needed. Your lyrics also can go on the MP3 using iTunes. Very important point don't overlook doing metadata right!
Be Prepared, Be Low Maintenance. Music supervisors are often on a short time schedule and make quick decisions and will always choose a song that is pre-cleared for Film/TV. If you plan to pitch a song for placement in commercials, movies, or TV shows, make sure you get a Film/TV license from the producer. With most studios, it usually adds a little extra to your production cost, but it's well worth it to be able to tell an interested super that it's ready for placement and can be used right away without the time delays of gathering additional paperwork. That is almost ALWAYS a DEAL-BREAKER and may also be the end of your relationship with that super.
Hangi Tavakoli is our in-house established and professional music producer with more than 14 years of experience in music production, mix and mastering, recording engineering, live sound designing/engineering, lyrics writing and music arrangement. He has produced more than 800 and written more than 2000 published songs to-date, including some major hits in international scale.Write something about yourself. No need to be fancy, just an overview.