Simplicity is your friend. You are trying to communicate and simple communications trumps clever communication most of the time.
Stick to standard song forms if you want people to “get” them. People expect hooks (titles) to fall in certain places. If you don’t put your title in one of those spots, people may not know what to call your song.
Write from your heart. People want to FEEL something when they listen to your song. You are in charge of what they feel, so make it count. If you don’t feel it, they never will. Great writers say what everyone WANTS to say but can’t find the words to say.
Don’t settle. Keep working on a song until it’s the BEST it can be. You are creating art. Your art reflects on you and on those who went before you. Make it great. Make it beautiful. Create something that will stand the test of time.
Pass on what you have learned. Sharing the craft is a sacred responsibility.