She’s already had success with Demi and by connecting the dots, you have given yourself a good chance at getting your song to Demi. Knowing who a publisher has had success with in the past can help you decide which publisher to approach and what to play them. Pitch smart and you have a better chance. Don’t work like a machine gun to shoot one thousand bullets and one might hit the target. Instead, be like the sniper. Take your time, check all affecting elements, and shoot one bullet at the right moment and hit the target
They don’t already have what you pitched them in their catalogue. The publisher might not have an immediate pitch or placement in mind for your song, but it might fit something that they frequently get requests for and don’t have. So, let’s say you find out that a publisher only has male writers. You have a couple of great female up-tempo songs. Pitching those might be a good bet because the publisher probably has a huge catalogue of songs that are written for male artists. Again, doing a little homework can help you succeed.
The publisher thinks your song is a hit. Most publishers get excited when they hear a really well-crafted song that they could hear being on the radio – even if they can’t get it cut right away. Blowing a publisher’s mind with a well-crafted song opens many doors.
The publisher hears “promise” in your writing. I got my second publishing deal (after the awful first deal) before I had written any hit songs. But my publisher felt like I was writing some fresh, creative songs and that I could learn how to make them more commercial. That is not as common these days, but it does happen. Fresh ideas, fresh lyrics and fresh melodies are the key to impressing a publisher in this regard.
Your song connects with the publisher personally. Not long ago, Sam Veil and I wrote a song about life being really short to get in everything you want to do. One of the pluggers at my publishing company had recently survived a horrible health scare and we thought he wasn’t going to make it. My friend made a special point to play him our song and it became his favourite new song. He made it his mission to try and get it cut. Why? It touched him emotionally. He had lived it. Learn about publishers you are meeting with and find songs in your catalogue that will touch them. By this I don’t mean to misuse the events happening around the life of your publisher, but I mean even the worst thing in life can be seen in a good way and be used for a great cause.
Any time you get to meet with a publisher, do lots of research. Learn everything you can about the company and the person you are meeting with. Knowledge puts you at the head of the line.