Flipside
  • Home
  • About
    • Marketing & Communications
    • Productions >
      • About Productions
      • Talent Development Program
      • Our Team >
        • Hangi Tavakoli
        • Camille Miller
        • xs
        • Swan
        • Khashayiar
        • Adel Norouzi
        • NyaLi
        • Jasmine Chen
  • Music Store
  • Courses
  • Media & Blog
    • Blog
    • Podcast
    • Gallery
    • Music Releases
  • Contact
    • Artist Login

LEARNING TO THINK LIKE A PROFESSIONAL SONGWRITER

10/6/2020

0 Comments

 
The difference between a professional songwriter and a person who just writes for their own joy is a difference in their goals and they way they look at songwriting as a whole. Basically, can say their difference is in their way of thinking. Those two types of writers are coming at writing from vastly different perspectives and at the end of the day they want to achieve very different things. Here are the primary differences in thinking that enables the professionals to get their songs recorded.
 
Professionals realize that they are writing for someone else. Just like how a political speechwriter is trying to craft words that sound natural and believable coming from their candidate, a professional songwriter is trying to craft a song that is going to cause the listeners to think that the artist wrote it by themselves and they truly experienced every single word of what they are singing. Professionals make choices when they write based on what their target audience will or will not say.
Picture

Read More
0 Comments

HOW DO WRITERS AND PUBLISHERS SPLIT ROYALTIES?

10/2/2020

0 Comments

 
​I get lots of music business related questions on my inbox and this is a very common one. The business side of music is not as complicated as it seems. The contracts and “rule” can look pretty confusing and complicated but once you get it, it will be very easy. Just need to get that on click in your mind and suddenly it’s like the fog had gone away and you can see everything pretty clear. Here are the basics of Writer – Publisher deals and how money is split.

There are two shares of royalties for each writer when a song is created. Each writer has a writer’s share and a publisher’s share. So, if there are two writers on a song, there are four shares assigned to that song. Two writer’s shares and two publisher’s shares. The way those shares are divided depends on the contracts that the writers have entered into basically it’s going to both of them as a whole and depending on the type of agreement they have between themselves it can be divided. In Flipside’s case, we sign the writers to an exclusive publishing agreement.

Picture

Read More
0 Comments

5 THE SECOND VERSE'S LYRICS CAN DESTROY YOUR SONG

9/29/2020

0 Comments

 
There are many ways that a song can start great. Have a perfect starting and a stunning hook that drives the listener crazy, but everything can go wrong in the second verse. Don’t let these “song-killers” crop up in your second verses! Here are some of the prime “killers” to watch out and stay away from them and keep your songs away from them. They can be pretty harmful for your songs, therefore for your reputation in the industry.

Say the same thing as the first verse in different words. You have to give the listener something more in the second verse. Saying the same thing again bores them and they’ll turn your song off. When you are telling them a story in your first verse and you’ve sat an environment, introduced your characters and prepared them for the hook, and you’ve already made them listen to the hook and wait for the second verse to see where this story is going, it can be the worst answer for them to just give them the same thing as your first verse just in different words. Even worse than that is when I see in some songs, they just repeat the exact first verse again even with the same melody and lyrics, as if they couldn’t come up with anything anymore!

Picture

Read More
0 Comments

EAT THE BIG FROG FIRST

9/25/2020

0 Comments

 
“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.” Mark Twain
Author Brian Tracy wrote a book called “Eat That Frog”. He took the idea from the Mark Twain’s quote. The idea of the book (and the quote) is that most people procrastinate doing the most important things because they are usually the hardest things to do.
​
Picture

Read More
0 Comments

WITH THIS CO-WRITE, I THEE WED: 10 CO-WRITING VOWS

9/22/2020

0 Comments

 
By entering the songwriting room to write with you, I hereby promise:
To be faithful to you in keeping our song “OUR” song. I will not change our song in any way without getting your approval. No lyric changes, melodic changes or production changes. Nor will I bring another writer in on our song without your approval.
 
I will honor you as an equal creator of this song. I will not count lines or try to measure who contributed most. I will respect that fact that WE created this song and that everything that happened in the writing room contributed to the song being the way it is.
 
I will not take this idea and write it with anyone else, even if it was my idea. If I don’t like the way it turned out, I will suggest changes or ask you if we can bring someone else in to help us make it better, but I won’t do anything without consulting you. At the end of the day, if I still don’t like it, I will move on and learn from the experience.
Picture

Read More
0 Comments

Artist Interview - jayefunk

9/18/2020

0 Comments

 
Asian Age Magazine describes him as:

"
Foo Jian Chuan popularly known as Jayefunk is a phenomenal musician hailing from Singapore. Music has been his favourite hobby since his childhood. He has built his own business since he was 15. He began to earn money by playing a DJ for private parties. Later he produced his first album at the age of 16. As of today, he has performed on stage at many international events like the Singapore Night Festival, Singapore Writers Festival and the Starbucks Tour. Apart from this, he has also been DJing in a X-Factor finalist group. His songs have featured on a MTV, Apple Music, Spotify Viral 50 Charts and many other international playlists."

We had the honor to have him for an interview. Please Enjoy.
Picture

Read More
0 Comments

KEY ELEMENTS OF A GREAT SONG

9/18/2020

0 Comments

 
We have readers here that are all over the spectrum. Some of you just want to write songs for your own pleasure. Others are hoping for staff writing deals and to make a living getting songs recorded. This post is for all of you. Whether you are writing for yourself or for the masses, you want to write a great song. Here are my views on what makes a song great.
People often ask me what makes a song a “hit” song. The answer to that question is long and complicated. But, based on my experience, here’s what you have to have in order to have a hit song:

​
Great songs cause a strong reaction. It makes me laugh, cry, dance – something! I FEEL something when I hear it.
 
I can relate. Usually I feel something because it touches on some emotional memory of mine.
Picture

Read More
0 Comments

A SONGWRITER’S CHALLENGE

9/15/2020

0 Comments

 
​One of the first things I did when I decided to seriously pursue writing as a career was to attend a Songwriting Camp. I submitted my application and nervously awaited a response to let me know if I was accepted or not. Finally, the day came. There in the stack of mail was a letter from the management. I opened it excitedly, hoping and praying that I got in. I did not. The letter very politely told me that I didn’t make it in, but I was on the waiting list in case someone dropped out.
​Several weeks went by and the camp was rapidly approaching. I had given up when I got a call letting me know that someone dropped out and I could come if I still wanted to. It kind of had the feel of a girl telling you that she would love to go to the prom with you, but you were not really her first choice. It hurt a little, but I swallowed my pride and accepted. Looking back, I’m glad I did. It gave me a great beginning place. Most importantly, it showed me where the bar is. Once I realized how high the bar is, I was motivated to work even harder to get over it. During the camp of the instructors said something that has stuck with me to this day.
Picture

Read More
0 Comments

REASONS TO CO-WRITE

9/11/2020

0 Comments

 
People often ask me, sometimes skeptically, why I co-write so often instead of writing alone. “The songs you write on your own are great, why you need to write with others?” I heard these many times. I have some reasons that I find pretty compelling.
 
Not many people I know are world-class at melody and lyrics. There are plenty of people who do both but doing both and excelling at both are different things altogether. To succeed at the highest level in the music business, you have to have a world-class melody and lyrics (unless you are writing with an artist, but that’s a whole separate topic). In order to get a song at that level, 99.9% of us have to co-write. I always recommend that writers define what they are strongest at and really work hard to become world class at that. You can find someone to work with that is already world-class at whatever you are weaker at.

Picture

Read More
0 Comments

WRITING BETTER SONGS CHECKLIST

9/4/2020

0 Comments

 
Does you intro make the listener want to hear the song? Let me start with a concept you might know, called the elevator pitch, which basically says to make a sell, you must be prepared enough to convince your potential buyer to buy whatever you are selling, in a elevator trip which takes one minute. In music, it is taken to whole another level, specially with the current technology and the fact that people just keep bouncing their mind from one place to another, you have 30 seconds to get your song to its interesting part – which we call “the hook” of the song. But to get there, the intro of your song must catch their attention to make them sit down and listen until you get to your hook. To do so, you would have less than 10 seconds. The intro seems to be just a simple start of the song, but it is extremely important and you should pay a lot of attention to it, no matter how good the rest of your song would be, if it is not a great intro, your listener will skip the song and they don’t get to enjoy your super catchy hook!
Picture

Read More
0 Comments

HOW TO INTERPRET FEEDBACK ON YOUR SONGS

8/28/2020

0 Comments

 
Often, it seems like song feedbacks leave people confused. In one of my attempts at getting feedback early in my career, I send a song to a very prominent songwriting organization that I belonged to. The was called “It Don’t Get Better Than This” and it was about the way the “this” changed throughout a boy’s life. In the first verse, the boy held his first puppy and as it licked his face, he was thinking “It don’t get better than this.” The second verse has him kissing his first girlfriend and thinking the same thing. Finally, the bridge has him standing in his wedding ceremony and while his bride walks the aisle toward him, thinking the chorus again. The feedback I got was “Pretty well written, but it’s not possible to have three things that it doesn’t get better than.” I couldn’t imagine how the person giving feedback didn’t understand that what we imagine to be “the greatest thing ever” can – and does – change over time. The feedback left me confused and frustrated. Years later, as I gained more confidence in 
Picture
my writing, I took another look at that song and realized that the feedback I got was not good at all. I’ve since discovered the reason for the weak feedback. The organization that I had gotten feedback from hired people to do feedback who had never had cuts. They were aspiring writers who were struggling and needed a paycheck, not professionals or hit songwriters who knew what they were talking about. Over the years, I have found these thoughts to be helpful in interpreting feedback on my songs:

Read More
0 Comments

SONGWRITING ECONOMICS 101

8/21/2020

0 Comments

 
I get the question all the time, “Why won’t a signed staff songwriter write with me?”. Most people are surprised to find out that the answer is economic and it’s all about business instead of being personal in nature. When you know how exactly the business side of music industry works, you wouldn’t be surprised anymore when a signed writer rejects writing with you. Here are the economics of why staff writer’s are hesitant to write with unsigned writers.
 
Other unsigned writers who have gone before you have not paid for their portion of demos. They ruined it for you, and probably you would find it unfair, right? But look at it from the signed writers’ point of view, and it all will make sense. Let me give you some personal examples of my previous experiences. I have had several unsigned co-writers in the past who didn’t pay their portion of the demo costs when we did demos for the songs we wrote together. When that occurs, guess who has to pay for it? 
Picture
Me. After a few times that happened, it left a bad taste in ​my mouth. I’ve also had unsigned co-writers tell me after we wrote a great song that they can’t afford to demo the song. Even though I am trying to appreciate that at least they told me about it before we actually proceed to make the demo, but I still wish they had told me about it before we sit down and spend so much time and energy on writing a song together because now the time had already been spent but I can’t get it cut if we can’t demo it, so we wasted a day. Both are important economic issues. Why spend a day writing a song that no one will ever hear while I could spend that time on writing a song that actually could go somewhere?

Read More
0 Comments

THE JOY IN THE JOURNEY

8/14/2020

0 Comments

 
I met with a songwriter friend who is very talented and very frustrated with her lack of music business success. She was describing to me how she had thought she would be so much farther along by the time she reached the birthday that had just passed. I told her my story. It took me almost 6 years of writing full time to get my first cut. Another year after that to get my first single. And another year to have my first hit. There were countless days of self-doubt. There were heart crushing disappointments when “sure-things” fell through. The rejections were there, when I was so sure about a song and knew it must drive publishers crazy, but they simply listened and with absolutely no emotions they rejected it. There were near misses that could have changed my life if they had come through. She asked me how I stayed encouraged and positive over a 17-year music business career with that many ups and downs. "The joy in the journey" was my simple answer. It just made her more confused.
Picture

Read More
0 Comments

HOW TO GET A STAFF WRITING DEAL?

8/7/2020

0 Comments

 
Write with signed writers. As I mentioned, the relationship is one of the key factors for a songwriter to get a staff writer deal. To build these relationships, you can always approach the signed writers and write with them. This is a way the publishers and producers working with that writer will notice your work and maybe they will want to work with you. Or if that doesn’t happen in any given case, you’ve lost nothing, and you end up with a new song with a signed writer who can just help using his connections to push the song.

Get to know music publishers organically. If there’s a publisher you are interested in and you are able, go to writer’s nights where they are featuring their writers. Buy them a drink. Meet their writers. Mix and mingle. Go to events where publishers are speaking. Attend industry events. Publishers are much more likely to sign someone they know over a stranger. The more publishers you get to know, the better your chances are.
Picture

Read More
0 Comments

FINDING YOUR PLACE IN THE MUSIC BUSINESS

7/31/2020

0 Comments

 
​When I first started to pursue a career in music, I set out on a path to try to become the best at everything. I saw people making their own demos, so I went out and bought a ton of gear. I saw people coming up with really cool guitar licks, so I started working at that. Others were singing their own demos, so I tried to get better in the studio with my vocals. And the list went on and on. After a couple years of writing on my own and making no money, I did manage to get a publishing deal. My publisher made it clear that I was getting the deal based on potential, not based on having even one song that was commercially viable. It was sort of like a girl asking you to the prom and saying “I had hoped to find someone else, but you are the last guy available”. But I digress.
​
Two years into the writing deal, I realized that my relentless quest to become the best at everything had failed. I was improving some in every area that I had been working on, but I was still not getting any activity with my songs. And, I was in extreme danger of losing my writing deal altogether.
Picture

Read More
0 Comments

HOW TO FORMAT YOUR LYRICS SHEETS

7/24/2020

0 Comments

 
The proper way to format your lyrics sheet is one of the most overlooked details in the songwriting business! Since starting our music label, Flipside, I have had the chance to see many songs and / or song lyrics presented to me. I’ve seen some wild lyrics sheets — or in many cases, even no lyrics sheets — accompanying songs being presented, and as a publisher, nothing can discourage me from listening to those songs more than having the song and don’t have any lyrics or have a very messy lyrics in front of me.
 
Publishers, Producers, and other people in the industry all speak a common language. The professionals in the industry share a style of working that had been developed over the years, without any written rules about it. One of the very little but important details you should care about when you are presenting your songs to someone you hope will record it is a typed, formatted lyrics sheet to be understandable by everybody. The format includes all the contact information, name of every writer, and each section such as verse and churns to be cleared. 
Picture

Read More
0 Comments

THE (REALITY) CHEQUE IS IN THE MAIL

7/17/2020

0 Comments

 
Money is the big green elephant in the music business’s living room. There are many reasons we don’t like to talk about it. Some of us feel that putting a price on our art cheapens its value or implies that we’re in this for the wrong reasons. Some of us attend the school of “Faking It Till You Make It”, which means we don’t want people knowing we had to sling beers for a paycheck at midnight last night, so that we could be available for that 10am cowrite this morning. In general money is an uncomfortable for lots of musicians to talk about. Now let’s see if it is right or wrong.
 
I’m here to talk reality, and the money part of music has been an extremely interesting part of my journey. When a song of mine was first playing on the radio, the phone started ringing. Because we live in a culture of excess, we believe the glamorous images that are presented to us of the entertainment business. 

Picture

Read More
0 Comments

LEARNING TO SEE THE BIG SONGWRITING PICTURE

7/10/2020

0 Comments

 
Often songwriters are caught up in the trees that they can’t see the forest. They spend lots of their time looking at the minutiae – I’ve always wanted to say that word – that they lose sight of the big picture. For instance, in a one of our songwriting courses at Flipside, I spend six weeks teaching students a framework that will improve all of their lyrics going forward. At the end of the course, someone said, “I wish you could have critiqued these three lyrics of mine instead.” There’s nothing wrong with that sentiment, but it misses the big picture. If you learn the proper framework and foundation for writing lyrics, you can not only improve all of your lyrics by yourself and going forward, you can also go back and fix anything you wrote before you learned the framework. It’s sort of like the old proverb “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” 
Picture

Read More
0 Comments

WHERE IS THE BAR?

7/3/2020

0 Comments

 
How high is the bar for songwriters? When you mention the word “bar” to songwriters, most of them start craving a beer. But that’s not the bar I’m talking about here. I’m talking about the “How good does my song have to be to get it recorded by an artist?” kind of bar. Not every songwriter wants massive commercial success. But if that’s your goal, learning where that bar is may be the most important thing an aspiring commercial songwriter has to do. 

​
The biggest hurdle. The problem with many songwriters, when confronted with the height of the real bar, is that instead of taking steps to learn how to get over the bar, they start trying to find a lower bar that helps them feel better about their music. It’s the equivalent of an aspiring NBA basketball player trying out for the Celtics and not making the team on his first try. So, instead of getting more coaching and improving his game, he goes to the Y and signs up for a pick-up basketball league. He feels better. He finally “made the team”.
Picture

Read More
0 Comments

THE 10,000 HOUR THEORY AND SONGWRITING

6/26/2020

0 Comments

 
The 10,000-hour theory I was reading a magazine on an airplane the other day and ran across an article about Dan McLaughlin, an Oregon man who quit his job and decided to try to become a professional golfer by testing out the 10,000 hour theory made popular by Malcolm Gladwell in his book “Outliers”. Dan saved up $100,000.
He rented out his home and got himself a cheap apartment so that this housing cost was nearly zero. And he began living very simply. He didn’t spend much on anything other than golf.

n the beginning, he thought it would take him about 5 years to reach the 10,000-hour mark. Mentally, he set aside six years. At the time of the article, he was 7 years in and still has 3600 hours to go. Reading this story reminded me of the beginning of my songwriting career!
Picture

Read More
0 Comments

DON’T FALL INTO THE ARROGANT SONGWRITER/ARTIST TRAP?

6/19/2020

0 Comments

 
​As a songwriter, I am a “lifer.” I’ve spent many hours everyday writing with, teaching to, and in online forums conversing with songwriters. It’s not uncommon to hear songwriters say things like, “You can’t learn songwriting. You either have it, or you don’t.” Or, “This song came from my inner soul, so it’s perfect just like it is.” And here is my personal favorite arrogant quote, “I only write when I’m inspired. Anyone who doesn’t just writes crap.” No, my questions are, why do many songwriters believe their art is different than every other art in the world? That hard work, training, and practicing “even when you don’t feel like it” doesn’t apply to them? Can you imagine a great guitarist saying, “I only play my guitar on days when I feel inspired?” Hell, no! The great guitarists practice hours and hours playing the same lick thousands of times. Does that mean that great guitarists don’t play from the soul like a songwriter writes from the soul? Of course, they do! But the hours of practice — inspired or not — get them to a point of executing their art at a higher level.
Picture

Read More
0 Comments

HOW SONGWRITING CHANGED MY LIFE

6/12/2020

0 Comments

 
I had a few minutes alone in the quiet the other morning and I started thinking about all of the different ways that songwriting has changed my life. Some of those changes are the result of being successful as a songwriter, but the biggest, most profound changes are ones that were simply the result of writing songs. Songwriting itself, and the process of becoming a professional in this industry – which can literally take ages – will teach you a lot of very valuable lessons. I was just reviewing the lessons I learned and in no particular order, here are the ways songwriting changed my life.

It opened my eyes to a larger world and my place in it. In the beginning, my songs were very self-serving and self-reflective. I wrote about the people, places and emotions that I knew, and it only belonged to me. Unfortunately, my world at that time was very plain, very lower middle class, very political and very homogeneous in almost every way. I can say I used to be pretty narrow minded and I was very comfortable in my own comfort zone and had no intention to get out of it. 
Picture

Read More
0 Comments

CO-WRITING ERRORS TO AVOID WHILE SONGWRITING – OR DATING!

6/5/2020

0 Comments

 
​Co-Writing songs is a lot like dating. It takes work to find and develop good co-writing relationships. And, not every date is going to work out. So, you keep kissing frogs until you find a prince, metaphorically speaking. If you treat songwriting relationships like real relationships, you can avoid some of these mistakes that I’ve seen lots of people make. Here are some real life relationship rules that you can apply to make your co-writing relationships better.
 
If I introduce you to my girlfriend, don’t ask her out behind my back. Unfortunately this is a common mistake in the co-writing arena. If a co-writer of mine brings an artist in to work with us, I don’t go behind his or her back and try to get the artist to write with me alone next time. This happens to me at times as well. A writer friend of mine asks if I will write with him and a friend of his. As soon as the guy I know goes to the bathroom, the one that I don’t know starts saying “We should get together sometime, just you and me.” Bad form – in life or in co-writing. If someone introduces you to an artist or to a hit co-writer, show your appreciation by continuing to write with the two of them. That’s what I would call basic manners. 
Picture

Read More
0 Comments

5 MUSIC BUSINESS MISTAKES TO AVOID

5/29/2020

0 Comments

 
​Over the years, I have made a lot of mistakes that hurt my career chances in the music business. Without those mistakes for sure by now I could be in a much better place in the industry, but I don’t look at them as failures. Mistake, yes for sure, but failures, no, they were just the price I paid to learn something from each event, and this is all this book is about! To tell you about those mistakes before you learn the hard way.

​Also, I’ve observed a lot of people crashing and burning because of miscalculations in their own music efforts. So, I thought I’d write about 5 of the big ones as a cautionary tale for those of you that would rather learn from other people’s mistakes instead of trying them all out on your own. Here we go. Here are some things NOT to do if you want to succeed in the business:
Picture

Read More
0 Comments

THE SONGWRITER’S SECRET SAUCE

5/22/2020

0 Comments

 
​Any time people complain to me that they aren’t having the success that they want with their songs; I tell them to “write better song”. I’m not trying to be cute or clever when I say that, either. Writing better songs is the only answer I know to lack of success as a songwriter. Whenever I’m frustrated with my own lack of activity with my songs, I remind myself that I need to buckle up and write better songs. I recently found out that I had a song recorded by a rock band. I didn’t try to write a song for them. I had honestly never heard of them. And, no one I knew had a connection to them at the time. The day I wrote “Take Me To The Mountain” I was just trying to write a great song. I didn’t worry whether or not it was country or pop or rock. I didn’t agonize over who might record it. I just wrote the best song I could write that day. Fast forward about two years, they just liked the songs and cut them. Numerous times in my career, I got a cut “out of the blue” just by focusing on writing better songs and showing up to write day after day after day. That’s the ticket.
Picture

Read More
0 Comments
<<Previous
Forward>>

      SUBSCRIBE FOR FREE WEEKLY UPDATES.
      We have one new FREE article on every Tuesday and Friday about music, music industry and the business aspect of it. Subscribe to our email squad to get notified on the updates.
    Subscribe

    Podcast


    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    October 2017
    May 2017
    April 2017
    November 2016
    September 2016
    August 2016

    Categories

    All
    Artist Interviews
    Music Industry
    Others
    Songwriting


    RSS Feed


ABOUT FLIPSIDE

ABOUT PRODUCTIONS
​
ABOUT MARKETING
​
NEWS
BLOG
PODCAST

MUSIC STORE

FOR ARTISTS

OUR ARTISTS
ARTIST LOGIN
MUSIC RELEASES
TALENT DEVELOPMENT PROGRAM
MUSIC COURSES

CONTACT

hangi@flipsidepm.com
​+65 8558 9773
​

Mon - Fri 9:00am - 8:00pm

SUBSCRIBE

    Receive news and updates in your inbox.

Subscribe to Newsletter


©2014-2021 Flipside Productions & Marketing Pte Ltd
All rights reserved.
  • Home
  • About
    • Marketing & Communications
    • Productions >
      • About Productions
      • Talent Development Program
      • Our Team >
        • Hangi Tavakoli
        • Camille Miller
        • xs
        • Swan
        • Khashayiar
        • Adel Norouzi
        • NyaLi
        • Jasmine Chen
  • Music Store
  • Courses
  • Media & Blog
    • Blog
    • Podcast
    • Gallery
    • Music Releases
  • Contact
    • Artist Login