BLOG - Flipside

Artist Interview - Roger Penkethman

7/12/2019

It was about a year and half ago, I had the chance to get in touch to one of the most interesting songwriters I know via internet. His name is Roger Penkethman, a very strong songwriter, specifically a lyricist from England who literally uses his pen as a weapon. His songs have very interesting stories behind. Long story short, we spoke for a while and we came to the conclusion that we want to have a long-term collaboration, resulting him to join our Flipside family.

Recently when we started our artist interviews again, he was the first person I invited for an interview and he gave me the honor to accept it. I hope you enjoy his interview, sharing his experiences.

BRIDGES: A SONGWRITER’S RULE OF THUMB

7/9/2019

One of the most difficult moments in the process of writing a song is “bridge time”. I have been in many co-writes where we agonized over whether or not we need a bridge. At one point, early in my career, I came to my mentor to ask him if I needed a bridge in a song I was working on. He asked, “Is there a river to cross?”. I had no idea what he meant, so he said “Don’t build a bridge if there’s not a river to cross.

ARTIST INTERVIEW - CAMILLE MILLER

7/5/2019

Earlier this year we had organised a music festival in Singapore named "Sing For Kindness" in collaboration with Uncle Ringo and Singapore Kindness Movement. That was where we first had the chance to meet Camille Miller, an amazing Canadian singer, songwriter and performer who had just moved to Singapore a couple of weeks earlier.
She truly is one of the best musicians we had ever worked with and we recently had invited her for an interview for our blog, sharing with us about her music, her history and her current activities including her latest EP album, named "Cover Me".
Hope you enjoy the interview.

DON’T FALL FOR THESE URBAN SONGWRITING MYTHS

7/2/2019

I can write only 10 songs and have several hits in the bunch. Songwriting is a craft that takes years to develop. No painter paints a masterpiece within his first ten pieces of art. Most people have to write hundreds of songs before they write a hit.

I can move to LA or New York for a year and get my songwriting career going and then I’ll move back home. Most people I know spent 5-7 years trying to write full time in a music centre before they succeeded. It’s not going to happen in a year.

QUESTIONS PRO SONGWRITERS ASK WHILE THEY WRITE

6/28/2019

The line between pro songwriters and aspiring pro songwriters is primarily a line of thought. Pro songwriters learn to think differently as they write. That different line of thinking usually involves a series of questions that they keep asking as they write. Those questions cause the song to be more commercial than it would have been without them. Here are some of primary questions a pro asks while songwriting.

KEYS TO FINDING THE PERFECT CO-WRITER

6/25/2019

Music History is filled with great songwriting collaborations. John Lennon-Paul McCartney, Elton John-Bernie Taupin, Mick Jagger-Keith Richards, and the list goes on. Two heads can truly be better than one when writing a song, but only if it’s the right match! And finding that right match can seem impossible at times. Over the years I have written with many artist, producers, and writers; some went great and spawned multiple hits while others were a dud. Here are some of the qualities I look for in a co-writer.

DO YOU WANT SOMETHING YOU’VE NEVER HAD?

6/21/2019

The Definition of Songwriting Insanity. I’ve read that the definition of insanity is doing the same thing and expecting different results. I believe there is a lot of truth in that statement. If you want something you’ve never had, then you are going to have to do things you’ve never done. It’s shocks many people to learn that I am a shy person by nature. I’m very introverted and, given the choice, I would almost always choose to hang out with my inner circle – my girlfriend and a handful of close friends. It is totally against my nature to play shows in front of hundreds of people, to speak before a large group, or to “work the room” at a party and talk to strangers. I really struggle to get out and “network” in the music business. I don’t like going out and making small talk with people I don’t know very well.

THE ART OF CHOOSING

6/18/2019

Where should I take the second verse? Should I switch to first person? What is the chorus missing? Is my set-up line better using the opposite technique? Songwriting choices. Many are conscious, and many are made so fast we don’t realize we’ve made them. But no song can be written without making choices. Many writers approach writing by intuition, without making conscious decisions: whatever comes out they insist is “great” and “perfect,” inspired, perhaps, by a life event. It feels real to them. They spill the words out on paper as if writing a diary entry and wouldn’t dream of changing a word.

HOW SONGWRITERS GET PAID

6/14/2019

I don’t know how many times I’ve been asked this question literary from everyone, family and friends to fellow musicians! And, the answer is ever changing. More and more writers and artists are finding creative ways to get paid for their music. I’ll start off with the simple answers and move on to some of the more creative ways people are finding.

HUSTLING TO RELEASE AS AN INDIE ARTIST

6/11/2019

You've spent a lot of time songwriting, brainstorming production ideas and many hours in the studio recording your babies (aka your songs). You think the work is finally over, but you're far from the finish line. It has just begun, and now it's time to prepare for your successful release. You've worked hard on the creative side of your music, but the only way to make music your career is to have a strategy and business plan in place. I'm going to give a few tips that will help with a successful release as an indie artist. These are all the things I've learned from mentors along my journey to releasing my albums and EPs. We'll start with promotion and the truth is, it begins months before a single hit the airwaves or internet. This is a long thought out process that goes past the isolation rooms and mixing boards.

HOW BIG IS YOUR EGO?

6/7/2019

It seems like so many songwriters and in general a huge number of people in music industry have egos that are out of whack in one direction or the other. I personally take these egos as syndromes some people have and treat them as if they are sick. Not only me but I think most people in professional music industry do the same, even the same people who have such huge egos. Even they don’t like others to show them their ego and attitude! Run through this list every now and then to make sure you are staying cantered.

MY FAVORITE SONG FORMS

6/4/2019

There are many different song “forms” that writers use. I have three that I lean on more than others. Obviously, the forms with a big chorus are more “commercial” and radio friendly, but there are times when the song just needs another form to do it justice. So, this post is just about creative writing. We’re not worried about radio or artists here. These are my favourites. In all of the forms, I will call the verses “A”, the chorus “B” and the bridge “C”. I will call an instrumental “S”.

BASIC LEGAL TIPS FOR RECORD PRODUCERS

5/29/2019

It is important as a record producer to understand that each situation is unique, and the relationship between the record producer and the artist varies greatly depending on the arrangement between the parties as well as the genre of music. Producers have traditionally been paid for their services as employees or as independent contractors, and their contributions to the creation of the sound recording in the studio are generally deemed to be a work-for-hire under the copyright law. As such, the copyright in the sound recordings is owned by the artist or the record label.

HOW OFTEN TO RELEASE SONGS?

5/22/2019

This is a question I've seen many artists; especially new ones are struggling to find the answer. Some love to release a song each few days and some believe only in "perfection" and they don't hesitate to work even a year or two on just one single track before releasing it. But the main question is that how often to release songs and albums to be active enough yet not to be a spammer!
Well, when it comes to such topic, there's no right or wrong and it's really up to the personal mindset for indie artists or the managers of label for signed artists. And here is my personal opinion based on my 15 years of experience:

X-Factor

5/15/2019

So, we all had heard about the so called "X-Factors" in entertainment industry. But what are people's concern when they mention this whole x-factor?
Well, first of all we have to see which part of entertainment we're talking about. Are we looking for stardom in music? Or as an actor? Or as a social media influencer? Or maybe anything else? All of this industry have a lot of requirements in common but certain qualities must be emphasized in each of the sub-industries in entertainment in order to make one as "star". Here we are going to have a breakdown of the most common must-have qualities.

WHY YOU NEED PROFESSIONAL PHOTOGRAPHS?

5/8/2019

In this day of the smart phone, people believe that they can take photographs by simply pointing & clicking. If you want to take pictures of your food, please use your smart phone. A smart phone is great for making phone calls or tracking your daily schedule, but it is horrible for capturing those precious moments in your life for a professional use, especially for the ones in entertainment industry. You may be able to get a good picture with your smart phone, but it will look nothing like a portrait from a professional. Photography is an art form. Don’t trust your smart phone.

GAINING FANS WITHOUT GIVING AWAY THE FARM

5/1/2019

Here are some ideas for gaining fans for your music without giving it away.

Get involved with social media. If you want to sell 500,000 songs, the best way to do it is to have 2,000,000 friends. Your friends won’t always buy your music. Connect with people on Instagram, Facebook and Twitter. Follow them and ask them for their support for your page and your posts. Investing in other people and their careers will encourage them to do the same for you. Comment back to anyone who comments about you. The more you interact, the more friends you get.

WHEN WRITING SONGS, LESS IS MORE

4/24/2019

We all have had that moment we when come up with a catchy hook and thinking to ourselves "ok what's next?". It's always great to stick to a simple rule that Max Martin had mentioned numerous times in his very few interviews! Keep it simple and balanced. These 2 elements in production can turn a "just nice" song into a hit. That's what we all always wanted to have right? A timeless music creation process that never goes out of fashion and it's always helpful. Here I explain what is my understanding of Max Martin's Rule of keeping it simple and keeping it balanced.

DECIDING WHEN TO RECORD A FULL DEMO OF YOUR SONG

4/17/2019

You have just written your latest best song and you are asking yourself “What’s next? Should I do a full expensive version of this song or a simple piano/vocal demo?” This is often one of the most important questions a songwriter can ask themselves in this game. Getting this step right can often determine whether an artist records or passes on your song. Here are some guidelines I’ve used to help me successfully navigate the song demo waters.

MISTAKES THAT CAN KILL YOUR SONG DEMO

4/10/2019

So, you’ve written a great song and you want to record an amazing demo to present it to the world. But there are certain things you need to know and follow before, during and after writing your demos. Believe it or not, the presentation of the demo sometimes can be even more important the content of the demo itself!! You can have a great demo and a bad presentation can make music supervisors and producers to don’t take it seriously, or opposite, you can have an “okay” demo but a good presentation and attract the attentions towards what you had done. Here are things I have learned in a 15-year career and more than 3,000 demos.

LEGAL BASICS FOR ARTISTS, MUSICIANS & SONGWRITERS

4/3/2019

Copyright Protection. Under copyright laws, copyright (literally, the right to make and sell copies) automatically vests in the creator the moment the expression of an idea is "fixed in a tangible medium" (in other words, the moment you write it down, type it or record it on tape). With respect to music specifically, a copyright in the musical composition owned by the songwriter and a sound recording copyright in the sound of the recording owned by the recording artist (but usually transferred to the record company when a record deal is signed). It is important to remember that you own the copyright in your work the moment you write it down or record it, and you can only transfer those rights by signing a written agreement to transfer them. Therefore, you must be wary of any agreement you are asked to sign.

THINGS YOU MUST KNOW TO GET FILM/TV CUTS

3/28/2019

Film/TV Music is hot now. With hundreds of networks, and thousands of shows, there is an increasing need for new and quality music. Is Your Music ready for cuts and placements?

Write What They're Looking For. Though music supervisors look for music of all types, 3 of the most used styles of music tend to be:
Pop and Pop Dance (country is only about 6% of music used.)
Alternative & Indie (from singer/songwriter to bands like "21 Pilots")
Non-explicit Hip Hop. Basketball games, sports shows, video games all want hip hop with rapping, but they need it clean.

WHY WON’T A HIT SONGWRITER WRITE WITH YOU?

3/20/2019

I’ve been asked hundreds of times “Why are staff writers hesitant to write with writers who don’t have a writing deal?”. The short answer is that the people who have gone before you have ruined it for you. Here are the most significant reasons signed writers hesitate to write with unsigned writers.

UNDERSTANDING COPYRIGHT LAW BASICS

3/13/2019

The basics of Copyright law are simple. Armed with some simple principles, you can understand just what is covered and what isn't, and hopefully save yourself potential trouble and money. It’s great for any songwriter or any other art creator to know their rights on copyrights or at least to have a trusted lawyer or publishing company to protect their rights for them.

YOUR MOST VALUABLE RESOURCE AND HOW TO RECLAIM IT NOW

3/6/2019

As a business owner, you likely spend most of your time thinking about money, marketing, profit margins, and cash flow. But your most valuable resource is actually your time and it's time for you to invest a lot more of your energy using money, which is infinitely renewable, to free up what's non-renewable: Your time, energy and attention. For some, the very term "time management" feels like nails on a chalkboard. But if you're the owner of a business, managing your time wisely is critical. You're the most valuable person in your company, and you cannot afford to spend time spinning your wheels.

Archives

October 2019
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
October 2017
May 2017
April 2017
November 2016
September 2016
August 2016

Categories