OK so I have often been asked the question "What should we blog about?". It’s a very good question indeed. The truth of the matter is, there is no correct answer. Some use blogging to vent, advertise, preserve their current client base or gain new ones. Others just blog to make a simple connection with others that share similar interests or ideas. Each one of these reasons has their own level of validity.
As for me, I use blogging as a utility to generate a fan base for our music label. It affords me a creative outlet to discuss things that are important to me: my failures, my successes, trials and errors, overcoming obstacles and persevering to just simply sharing and acquiring knowledge and there is a definite benefit in that. I don't believe there should be a specific formula to blogging because it takes away the element of spontaneity and authenticity. The way I see it is that if you have something interesting to share, just blog about it. It's that simple. With respect to inserting images in my blogs it's almost a must for me. As a graphic designer (beside being a music producer), I almost feel committed to the idea of having a photograph as an integral part of my blog. Again, this is just my preference and my way of sedimentation a point or adding visual closure if you will. Pardon the pun, but by adding a photograph it undoubtedly gives the reader a clearer picture allowing them to better identify themselves with the aforementioned material. A photograph is an extension of myself and a wonderful ice breaker for those who wish to commission me for work or those who just simply want to exchange heartfelt dialogue. I guess it gives people a better sense of my values in life, personality, artistic techniques as a producer or graphic designer or even credibility.
Blogging has assisted me in launching successful campaigns, communicating with my clients and above all sustaining my business a whole. The only thing I can counsel you current or future bloggers on is this; try maintaining an organic process and keep working on developing a voice in whatever community you would like to address. I'm not here trying to impress anyone, and neither should you. I'm just here to share a part of me with all of you, you can subscribe to it or not that's the beauty of it! So just enjoy it and blog away.