Networking and relationship building is such an important skill for success in any business specially music business, where these relationships can take you to places you wouldn’t even imagine. You can gain value by attending events or loose credibility pretty quick when you meet people at events. Here are some tips to help YOU on YOUR Journey!
Do your homework. Research the people who will be at the event in advance. If it is a #1 party, find out who the songwriters are and research the writers and publishers to learn a little about them before you go.
Be positive. Before going into the event, whatever happened earlier in your day, let It go. You want to be positive and smiling at the event. We have all had our songs rejected or had a tough day for one reason or another. Leave that at the door. This is the time to be a positive energy person.
Get a napkin. They usually serve beverages at networking events.
TIP: always get a napkin and wrap it around your drink as the cups and glasses sweat. You do not want wet hands when meeting someone you want to make a good impression on when you're shaking hands and networking in the music business (or any other business).
Don't be a wallflower. If you are shy, find someone else who looks shy and go talk to them. They are probably like you, looking for someone to talk with but perhaps do not know many people at the event. They will be glad you reached out to them and it will help you loosen up and gain some confidence.
Have your business cards with you. When you have met someone and have decided to exchange business cards – be prepared! I always carry my business cards in my left pocket and everyone else's cards in my right pocket. That prevents the mix up, pulling out someone else's card to give away. Your card should have your name, phone number, email address and website. Make sure the print is big enough to be easy to read and have your business cards with you at all times!
Create events. Invite songwriters and music people to your home for cookouts and play songs. If you live in an apartment or house is too small, find a community center or other location and host writer rounds at the locations. Hosting the events gets your name out in the community, you make new friends, and gain notoriety for providing a service to people in the music industry.
Me me me. Do not start a conversation telling someone everything about you! We have two ears and one mouth for a reason. Do not walk up to a hit songwriter, give them your CD, and tell them you should co-write a song together.
Photo op. Do not ask for photos with the pros or autographs. This makes you look like a fan instead of someone in the music industry. Be a songwriter – or whatever you do. When meeting hit songwriters, perhaps tell them you enjoyed their songs. If a couple were inspiring to you, mention that fact, thank them for writing the song, and tell them you'll see them again around town. If they ask about you, give them your 15-second elevator pitch.
The best way to network is to build friendships and business relationships over time in the music business with your peers and work with each other to improve your craft. Have FUN on your journey! Learn every day!
Hangi Tavakoli is our in-house established and professional music producer with more than 14 years of experience in music production, mix and mastering, recording engineering, live sound designing/engineering, lyrics writing and music arrangement. He has produced more than 800 and written more than 2000 published songs to-date, including some major hits in international scale.Write something about yourself. No need to be fancy, just an overview.