We all have had that moment we when come up with a catchy hook and thinking to ourselves "ok what's next?". It's always great to stick to a simple rule that Max Martin had mentioned numerous times in his very few interviews! Keep it simple and balanced. These 2 elements in production can turn a "just nice" song into a hit. That's what we all always wanted to have right? A timeless music creation process that never goes out of fashion and it's always helpful. Here I explain what is my understanding of Max Martin's Rule of keeping it simple and keeping it balanced.
There are a lot of people approaching me or respond to my approach for either publishing their music or using their demos for pitching to the bigger names in the industry. I can say about 40% of the demos are receive are okay in sense of professionalism but the other 60% usually have some sort of issue which makes the project to don't move forward. Here I list down some of the common issues and the solutions for them.
Decide what you want. Before sending your track or your demos to a publisher or a producer, make sure at least you know what you want, and it would be even much better if also be open for their suggestions too. When you are sending them a demo, do you something in mind? If you had the power to get the song in whatever direction that you wanted, what would you do with it? All these and things like these are what you need to prepare before sending your demos out. Don't be confusing and don't make people confused. At the end of the day, this is your project and you want it to move forward, right?