So, you’ve written a great song and you want to record an amazing demo to present it to the world. But there are certain things you need to know and follow before, during and after writing your demos. Believe it or not, the presentation of the demo sometimes can be even more important the content of the demo itself!! You can have a great demo and a bad presentation can make music supervisors and producers to don’t take it seriously, or opposite, you can have an “okay” demo but a good presentation and attract the attentions towards what you had done. Here are things I have learned in a 15-year career and more than 3,000 demos.
There are a lot of people approaching me or respond to my approach for either publishing their music or using their demos for pitching to the bigger names in the industry. I can say about 40% of the demos are receive are okay in sense of professionalism but the other 60% usually have some sort of issue which makes the project to don't move forward. Here I list down some of the common issues and the solutions for them.
Decide what you want. Before sending your track or your demos to a publisher or a producer, make sure at least you know what you want, and it would be even much better if also be open for their suggestions too. When you are sending them a demo, do you something in mind? If you had the power to get the song in whatever direction that you wanted, what would you do with it? All these and things like these are what you need to prepare before sending your demos out. Don't be confusing and don't make people confused. At the end of the day, this is your project and you want it to move forward, right?
If you're a self-built artist, the label could be using you for what you've already created. If you've got a huge fanbase already, millions of YouTube plays, and have cracked radio, a label deal can't offer you much more.
You have the potential to be shelved. If the label doesn't think you've got what it takes, they have the option to do nothing for you. Not to mention, your deal prevents you from doing much without them or their approval.