Flipside - BLOG

WRITING YOUR LIFE IN SONG

11/22/2019

I believe that to be successful as a songwriter, you have to be very versatile. I have had songs recorded by a very wide variety of artists. But, the area in which I have had the most success is writing my life. When I have written the experiences that have shaped and melded me, I have had success. In my former life, I was a youth “wise guy”. So, I saw the good, bad and ugly of street life. Those experiences creep into my writing often.

DON’T JUDGE A PRO SONGWRITER BY HIS COVER

11/15/2019

The other day, a friend and I were talking about a songwriter that is on fire. He’s getting an amazing number of cuts. We were talking (with a little envy) about his success and wishing for something even close to what he is experiencing. Someone else came in the room and heard us mention his name. They said, “Do you know his story?” Both of us admitted that we did not. So, he told us the story. This writer came to town and was living in his car. After several months of living that way, he met a song plugger who really liked his music. The plugger discovered that he was living in his car and invited him to live in the spare room in his house until he could afford a place to stay. The writer said that he didn’t want to impose.

IS SONGWRITING A DREAM OR A PLAN?

11/8/2019

In a mentoring session the other day, I was helping a young songwriter who felt like she was really floundering around in pursuit of her dream. She talked about how frustrating it was to tell whether or not she was making progress and how difficult it is to tell what she should be doing differently to get ahead. I told her that 99% of the people I mentor have the same questions. Since it’s such a common ailment, I have spent a good amount of time applying my psychology degree to figure out why so many people feel this way and how I got out of that mentality earlier in my career.

CONNECTION: A SONGWRITER’S LIFEBLOOD

11/1/2019

Songwriting is all about connection. Whether you write for yourself, or you are writing for commercial purposes, the goal is still the same. It’s all about connection. Even people who aren’t trying to get their songs recorded are generally interested in playing their songs for people and moving those people with their music. I don’t know anyone who truly writes ONLY for themselves. So, if you write songs and only play them for yourself in your home, this article may not be for you. But, if you EVER play your music for other people, I’m talking to you.

HOW TO WRITE A NEW SONG EVERY DAY

10/25/2019

I can’t count the number of times I’ve been asked “How in the world do you come up with a new song every day?” Here’s the short answer on how I pull that off.

Ideas. I have a database that includes over 600 titles. I can always find something interesting there to write. It saves time, so I rarely sit around for an extended time trying to figure out what to write. I come in prepared and that makes getting started easier.

SLAYING YOUR CREATIVE DRAGONS

10/18/2019

For centuries tales of Monster Dragons have been told in folklore, art, and in the last century, motion pictures. As kids, we believe Dragons are REAL! They seem like giant fire spitting creatures with bulging eyes — unbeatable. But as we grow older, we realize they aren’t real. Monster Dragons are made up, and they lose their magical power of us.

QUESTIONS TO ASK WHEN YOU WRITE WITH AN ARTIST

10/11/2019

What kind of song are you looking for? Hopefully, they will answer with something more than just “a hit”, but unfortunately that’s the most common answer I get from the artists. Their response to this question can tell you a lot about the song you should write if they are willing to share. Best case scenario is when they say something like “I need an up-tempo song like blah blah that talks about blah blah”. If they give you a precise answer, then you have a much better chance of writing specifically what they need.

IF YOU ARE A WRITER, YOUR TIME IS BETTER SPENT ON A CLEVER LYRICS THAN A CLEVER TWEET

10/4/2019

Last year a publisher friend asked me to write with a new singer/songwriter who had recently moved to town. The first thing out of the publisher’s mouth was “this guy has over 80,000 Instagram followers.” Not that that the artist was a great writer or singer or guitar player. The publisher was blown away with all the Instagram and Twitter followers. So, we set a date for the writing appointment, I remember it because it happened to fall on Valentine’s day. Not that it particularly matters to this account. The artist arrived before me and when I walked into the writing room he was on his computer and couldn’t wait to show me how many comments he just got on a recent Facebook post.

WAYS TO FIND AND ATTRACT CO-WRITERS

10/1/2019

Be the kind of co-writer you hope to find. If you are organized and professional, then you will be more likely to attract that kind of person. If you listen more than you talk, you will find co-writers who listen to YOU. The more respect you give the more you will receive.

Be open to lots of different things. People who are willing to try new things get more opportunities. I am on a writing retreat with an artist that I just found out about the day before the event. I was a last-minute call because someone dropped out and they knew that I would be open to being a last minute replacement.

TECHNIQUES TO GET YOU WRITING SONGS AGAIN

9/27/2019

At least twice a week I get an email seeking advice on how to overcome writer’s block. For many songwriters the worst part of the whole writing experience is just getting started. Those times when we sit down to write, and nothing comes out. We feel like we have nothing to say. Well here are 5 techniques I’ve used to permanently eliminate writers block and free up creativity.

WAYS TO WRITE SONGS OUTSIDE THE BOX

9/24/2019

Most of us tend to gravitate toward the same kinds of things when we write. We write grooves and we make it the way it feels that we like it to feel. And we tend to write topics we like as well. But there is one thing to remember, what we want isn’t necessarily what it is supposed to be. When we are writing music to be released, basically we are making a craft for a market. We can’t just say “this is what I like, and people must like it”. Use these exercises to stretch your writing boundaries.

TIPS TO HELP YOU WRITE BETTER SONG LYRICS

9/20/2019

Write a one sentence summary of your song. Let’s say my hook is “Must Be Doin’ Somethin’ Right”. My statement of purpose would be “I must be doing something right because I don’t deserve a woman as amazing as you.” When you write the song, be sure that EVERY line in the song supports that one idea. This helps especially if you tend to wander with your lyrics. Make sure you are writing about ONE thing.

Map your song before you start. If you determine what you want to say in each verse and the chorus BEFORE you start writing, it makes the writing part much easier. In “Must Be Doin’ Somethin’ Right”, the map would look like this:

THE EXCUSE MAKERS AND THE OTHER PEOPLE

9/17/2019

In the music business, I see two general categories of people – the excuse makers and the other people. The excuse makers always seem to have a lot going on. So much, in fact, that they can’t ever seem to get around to doing the things that would cause them to succeed as a songwriter. They are doing LOTS of things and appear to be busy, but somehow there’s always a reason why they don’t have time to do the things that would help them get ahead.

QUANTITY LEADS TO QUALITY SONGWRITING

9/13/2019

When I got my first songwriting deal, my publisher and our other songwriter, would write 2-3 times a day. Every day. The volume of out put from our office was crazy. We were cranking out between 30 and 45 songs per week between the three of us. I had nothing to compare it to, so I didn’t think much of it. I thought every writer in town was working that hard and writing that many songs. As time went by, I discovered that most writers were NOT writing that much. I asked the other writers from our team why they wrote so much. They told me that they wrote a lot because they wanted to increase their chances of getting a cut AND because they wanted to have songs to pitch to every artist. And, they believed that writing more improved your writing exponentially.

REACHABLE GOALS FOR SONGWRITERS

9/10/2019

I was talking to someone recently about their songwriting goals. He expressed frustration over their lack of success in achieving any of them. So, I asked for more details. He laid out a list of goals that would be ambitious even for a seasoned pro. In fact, I had only achieved one of his goals. His list read something like this:

THE LITTLE VICTORIES

9/6/2019

I couldn’t possibly count the number of beginning songwriters, when asked “Who would you pitch this to?”, give answers like Keith Urban, Katy Perry, Blake Shelton, Garth Brooks, Rhianna, etc.
I’ve been writing professionally for almost 15 years, I have had multiple #1 songs and over 3000 songs recorded, yet I have never had a song recorded by any of those artists. What does that tell you about the realistic (or not) nature of those goals?

EXERCISES TO STRENGTHEN YOUR SONGWRITING MUSCLES

9/2/2019

I have to agree 10,000 percent with this quote. I have often read, mostly in interviews with recording artist, things like “I only write when I’m inspired”. I believe this is a myth that some writers and recording artists perpetuate that great songs simply fall from the heavens and only a few chosen ones, like them, are given these gifts. But the real truth is that songwriting is no different than any other skills in life. The more we do it, the more we exercise the muscle, the better we get at creating. Songwriting to me is not really that much of “talent” it’s more of “hard work”. What you need to become a great writer is to practice constantly. The more we play with words and notes, looking at all the possible meanings and emotions, the deeper we understand the possibilities.

THE REASONS I WRITE SONGS

8/30/2019

I once had a friend who told me he was going to write a book. Here is how our conversation went:
Him: “I’m going to write a book”
Me: “What will it be about?”
Him: “I don’t know. Anything.”
Me: “What do you feel like you have to say?”
Him: “Nothing. I just want a boat.”
Me: “You’re going to write a book about nothing so you can buy a boat?”
Him: “Don’t you think that will work?”
Me: “Not sure that’s the best plan to get a boat.”

WAYS TO MAKE A PUBLISHER LIKE YOUR SONGS

8/27/2019

Here are five ways to catch a publisher’s attention with your music. These techniques will really increase your chances of succeeding with a publisher IF you write a great song.

Write strong up-tempo songs. They always need more. It is much easier to get a great up-tempo song cut than it is to get a great ballad cut. So, writing a great up-tempo song makes the publisher’s job easier. Making their job easier makes you more attractive to a publisher.

HOW TO BLOW A POTENTIAL PUBLISHING DEAL IN 3 COMMON MISTAKES

8/23/2019

You’ve got the song. So, you’ve been writing and put together a nice collection of songs; And you’re ready for that next step, finding a publisher. That person who believes in your writing and has the connections to make things happen. Here are 3 common mistakes that can kill your chances of working with a music publisher:

THE DOS AND DON’TS OF PITCHING YOUR SONGS IN THE MUSIC BUSINESS

8/20/2019

Pitching your songs. It means playing songs for publishers, artists or record label people in hopes of getting them to record or help you get a song recorded and it is one of the most important steps of being in the music industry as a writer – otherwise your songs without being pitched basically means nothing – yet, pitching is one of the areas where songwriters make the most mistakes. And, those mistakes can be costly. Sometimes the cost can be losing all your credibility as a writer while maybe your songs are actually pretty good, but you’ve already ruined your reputation by making these simple mistakes. You don’t get too many chances to make a good impression before you are put on the “burned bridge” list. Here are some of the important dos and don’ts to remember when you pitch songs.

WIN OR LEARN

8/16/2019

Songwriters tend to have this “win or lose” mentality. When I play my songs for someone, I either “win” and they take a copy, or I “lose” and they reject my song (and by default, me). I would suggest that we look at those opportunities as “win or learn” opportunities. Again, if they love my song and take a copy, I have won! But, if they don’t, I have a chance to turn my “loss” into a “learn”. Here’s how I do it.

REASONS PEOPLE SHOULD PAY FOR MUSIC

8/13/2019

As the music economy continues to move toward a streaming based model, people are drifting rapidly toward the idea that music should be free. I think it’s vital to remind ourselves (And our friends) from time to time WHY it is important to pay for music:

For my song to get out to the public, I have to demo it. A conservative estimate of the cost of that demo is $800. I make approximately 9 cents per sale of the song. So, I need 8,888 people to buy the song before I even cover the cost of my demo.

WRITING SONGS WITH ARTISTS

8/9/2019

Writing songs with artists is a completely different game. Writing songs with artists is a completely different game than writing songs FOR artists (which we already talked about) or simply writing with another writer to try and craft the best song possible. When you write with an artist in the room, the goal is to help that artist find their voice. In order to do that, you have to ask a lot of questions.
When I’m writing with an artist, I am doing everything in my power to find out what they want to say. In an easy artist co-write, the artist KNOWS what they want to say, and you just help them write it. In an artist write I had with Sam Veil (Singaporean artist), he walked in and said “I need a big stadium song. I have this chorus started and here’s the title.” Most of them aren’t that easy. Many times, an artist just walks in and says “I need a hit”. That’s not much to go on.

WRITING SONGS FOR ARTISTS

8/6/2019

Writing songs for artists is a guessing game. When I’m shooting for a particular artist as I write, I’m trying to guess what that artist wants to say. Not only that, I’m trying to guess what they haven’t already said so that I can help them say something new. I look at it this way. If I just started dating someone, and valentine’s day rolls around, it’s hard to know what they might like. But, if I’ve been married 10 years to the same person, I’ve got a pretty good idea what kinds of gifts they would appreciate. The key is history and knowledge of the other person. How do I get that kind of knowledge about artists? It’s not as hard as you think!

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