When I first started out in the music business, I believed that someone was going to walk through a door where I was performing and make me a star! As I grew older, I started to face the reality that a minor percentage of the musicians and artists who have that dream, actually accomplish their goal. So, what is left?
realizing that being a star is secondary to expressing your soul and releasing from your spirit an energy, which is given to a very small percentage of the public. If you hone your craft, then you will draw the public to your front door. I will then guarantee you; the music industry will be standing right behind them trying to figure out how to make a buck off of your talent.
If you're a self-built artist, the label could be using you for what you've already created. If you've got a huge fanbase already, millions of YouTube plays, and have cracked radio, a label deal can't offer you much more.
You have the potential to be shelved. If the label doesn't think you've got what it takes, they have the option to do nothing for you. Not to mention, your deal prevents you from doing much without them or their approval.